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Domain Name Objectives
 Objectives behind needing a domain name and expectations from it vary in different degrees from person to person. The important thing is that you have your objective perfectly clear in your mind. Without a clear purpose, you may end up with a domain name that can actually hurt your business instead of helping it. If you rush in, you may end up with the domain name good-dealz4u.net instead of ValueShopping.com when both were available. |
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 Your Domain Name as a Brand In essence, a domain name is an Internet address. The only technical purpose it serves is to locate a computer on the Internet. Yet, taking a broader perspective, a good domain name serves not only as a piece in a technical puzzle but more importantly, as your identity, brand and personality online.
People may come across your domain name from an advertisement, through search engines or through word of mouth. In any case, your domain name will work towards forming an impression about your online presence. A good domain name will usually form a good first impression in a person's mind, but a bad domain name will always form a bad one. People are impressed more easily through value rather than products; characteristics rather than facts. It is important to have a name that conveys what you do best, instead of just conveying what you do. In short, GreatBooks.com works better than WeSellBooks.com, and the reason is obvious. |
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