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Keyword Research

Your target keyword list is the foundation of the keyword phrases that you will optimize your site for. Single keywords are highly competitive - in fact so competitive that it is unrealistic to expect that your Web pages can score at the top of the search results for a single keyword search. But, that's okay because you don't need to, nor do you especially want to.

The search terms that convert best to sales are typically very specific key phrases comprised of two to five words (aka long-tail keywords). For example, if you are male and plan to buy a bike jacket it's not very helpful to search for jackets on Google. You'd narrow down your search to men's bike jackets to find exactly what you want.

Building your keyword list couldn't be easier when using our SEO tools. We will guide you through creating a smart list of relevant search words (aka keywords) that your target audience is using to locate your products and services.

Use the keyword suggestion tool which allows you to build a strong list of related keywords, to your main core keywords. You can spy on your competition and get more suggestions for related key phrases.

Connect to your Google Search Console (formerly Google Webmaster Tools) account to identify ways to improve your content. Remember...content is king!

If you're operation is restricted to a specific region, then you can check out the localised search results and optimise your keywords and phrases to suit your region.

Refine your list of keywords using our analysis based on Google's reported Global Searches, Bid Competition and Search Trends, all provided within our SEO tools.

Finally, you should decide which pages on your site you should optimize and for which keywords, in order to get high search engine rankings.