How To Choose The Right Domain Name For Your Business
Finding the perfect domain name is challenging, but it is vital that you take the time to research all the available options, and make the right choice.
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Make your domain name memorable
Word of mouth is a powerful thing, but if your domain name is not easily remembered, then people will not pass it around, or recommend your business or blog to others.
Try to keep your domain name as short as possible. Use easy to remember words, if possible. Try to avoid complicated variants such as using the number 2 instead of the word to. Choose words that are relevant to your business, or tie in with search terms that people would use to find what you offer.
Register related domain extensions to protect your brand
Try and get the domain extension that is relative to your location. If your target audience is the UK, then go for .uk and .co.uk. Think about protecting that domain name from the competition by registering the .com, .net, etc domain names. The last thing you want is for potential customers to land on a competitors website, due to them having the same domain name with a different extension!
Don't pay too much for your domain name
There are still companies out there, selling domain names for close on £100. Yes…you heard me right!
We are very happy to be able to supply affordable domain names. In fact, when you buy our one of our web hosting packages, we will throw in a free domain name too!
Your domain name will remain free of charge providing your web hosting subscription remains active. Now that’s what you call a cheap domain name!
Your Domain Name as a Brand
In essence, a domain name is an Internet address. The only technical purpose it serves is to locate a computer on the Internet. Yet, taking a broader perspective, a good domain name serves not only as a piece in a technical puzzle but more importantly, as your identity, brand and personality online.
People may come across your domain name from an advertisement, through search engines or through word of mouth. In any case, your domain name will work towards forming an impression about your online presence. A good domain name will usually form a good first impression in a person’s mind, but a bad domain name will always form a bad one.
People are impressed more easily through value rather than products; characteristics rather than facts. It is important to have a name that conveys what you do best, instead of just conveying what you do. In short, GreatBooks.com works better than WeSellBooks.com, and the reason is obvious.
Why wait? Register your domain name now
Securing the right domain name is just as important as building the actual website! But you don’t need a website to have a domain name. You can have the domain name on it’s own and still use it for one email account. So don’t delay…! Order your domain name today, and secure your brand identity.